Affiliate Partnership

Join the Richy Farmer affiliate programme and partner with a UK-facing online casino and sportsbook operator. We welcome publishers, streamers, affiliates and marketing partners who want a straightforward way to monetise traffic. We focus on clear terms, timely reporting and practical support so you can concentrate on growth.

Programme purpose

Our affiliate programme is designed to build long-term partnerships that drive mutual value. We work with content creators, comparison sites and paid media teams to bring targeted players to our platform. The programme rewards sustained traffic and aligns incentives so partners and Richy Farmer benefit from quality customers.

Partnership benefits

Partners receive commercial-grade promotional assets, a dedicated account contact and flexible campaign options. We offer marketing materials tailored to UK audiences, regular performance reviews and priority access to seasonal campaigns. Our approach is operational rather than promotional - simple onboarding, clear payment terms and responsive account management.

Commission structure

We provide transparent revenue opportunities based on player activity and long-term value. Commission models are available in different flavours to suit various partner types, and we can discuss a structure that works for your traffic profile. Exact commission plans are agreed during onboarding and can be reviewed periodically to reflect performance.

Tracking and reporting

Accurate tracking and timely reporting are central to how we work. Partners get access to our affiliate portal where campaign performance, player journeys and payout history are visible. We aim for clear, auditable records and prompt resolution of any reporting queries so you always know how your traffic is performing.

Marketing tools and support

We supply a full suite of UK-friendly creatives, deep links, landing pages and ready-made banners for desktop and mobile. Our creatives are updated for major events and seasonal peaks. Technical and creative support is available via your affiliate manager, and we can supply tailored assets on request for larger partners.

Long-term cooperation

We prioritise steady, scalable relationships. Regular check-ins, performance optimisation and shared planning help both sides improve conversion and player retention. If you focus on quality traffic and transparent practices, we’ll work with you to grow volumes and value over time.